WHAT’S NEW AT SONY ELECTRONICS IN NABSHOW 2025

Sony Electronics is exhibiting at booth N439, showcasing cutting-edge innovations, workflows, and expertise across four key areas: live production solutions, news and production workflows, imaging solutions, and virtual production. With a robust ecosystem of tools, Sony fosters creativity and connectivity while streamlining processes for both individual creators and large-scale enterprise productions.


By integrating the latest advancements in cloud and IP protocols, cinematic capture, and Spatial Content creation, Sony is addressing the evolving needs of the industry. Their solutions enhance productivity and enable new forms of creative expression, including augmented extended reality (XR) and virtual effects (VFX) workflows. Sony is committed to empowering broadcasters, cinematographers, production teams, and content creators at every level, offering greater flexibility and efficiency to bring their vision to life.


SONY HD F5500V

Building on the success of its predecessor, the HDC-F5500V Super 35mm 4K CMOS system camera for live production will make its debut at NAB Show 2025. The camera features a global shutter imager, PL lens mount, and a new optional software license adds VND capabilities for increased depth of field control and a wide range of brightness control through virtual iris capabilities. Designed for the demands of today’s live productions, the camera provides beautifully detailed imagery and ND control during on-tally. It also offers workflow advantages including a wealth of features for HDR and SDR production, and the same infrastructure as its HDC-5500V 2/3-inch counterpart, including IP networking, remote multi-camera operation and an in-CCU (camera control unit) record option. It is planned to be available in summer 2025.


SONY HDC-50AP

For the first time at NAB Show, the new HDC-P50A compact and lightweight POV (point of view) box camera will be on display. Now shipping, the multi-purpose camera features a 2/3-inch 3-chip 4K global shutter image sensor, installation flexibility, up to 8x HD and 4x 4K output, direct IP connectivity, and full CCU integration while offering the same image quality and operational features as the Sony HDC Global Shutter family. The camera can be paired with an optional HKC-VND50 variable ND filter unit, as well as the CNA-2 camera control network adapter, for centralized monitoring and remote operations.




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