Since 1991, the NABShow has once again opened its doors, welcoming industry professionals yesterday and the general public today. This year’s event showcases the latest advancements in radio and television broadcasting, entertainment, audio, streaming, volumetric capture, virtual production, filmmaking technologies and services, lighting and grip, content development, workflow asset distribution, monetization, drone manufacturing, and other key emerging technologies. Among these innovations are artificial intelligence (AI), quantum computing, 5G and next-generation connectivity, blockchain, augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), and advanced robotics.
From this year on, artificial intelligence stands out as a ubiquitous component, enhancing existing technologies and services at every level. The rapid development and implementation of AI-generated (AIG) technologies across industries mark a significant shift from previous years when radical innovations were introduced at a slower pace. The AI Innovation Pavilion will showcase advancements in AI-powered media technology, while Post|Production World expands its AI track to cover AI-driven video editing, motion graphics and animation. Sessions such as “Safeguarding IP in the Era of AI” and “DeepSeek and the New Reality” will address AI’s implications for intellectual property and media ethics. As always, the NABShow lives up to its motto: “Where Content Comes to Life.”
This week NABShow showcases groundbreaking advancements across various industries, with artificial intelligence (AI) playing a central role in transforming technology. AI continues to evolve, driving progress in machine learning, natural language processing, and computer vision. Quantum computing, though still in its early stages, holds immense potential for revolutionizing fields such as drug discovery and materials science. Meanwhile, the expansion of 5G and next-generation connectivity enables faster speeds, lower latency, and mass device connectivity, opening new possibilities for applications and services across industries.
Other emerging technologies are also making a significant impact. Blockchain, once primarily associated with cryptocurrencies, is now being integrated into supply chain management, digital identity, and media rights protection. Augmented reality (AR) and virtual reality (VR) are reshaping immersive experiences in gaming, training, and education, while the Internet of Things (IoT) continues to fuel innovations in smart homes, smart cities, and industrial automation. Advanced robotics is becoming increasingly sophisticated, enhancing capabilities in manufacturing, logistics, and healthcare. At the same time, cybersecurity remains a critical focus as evolving digital threats demand stronger protections.
Additionally, edge computing is gaining traction by processing data closer to its source, improving efficiency and reducing latency. Cloud computing continues to dominate the technology landscape, with businesses increasingly relying on cloud-based solutions for storage and computational power. Lastly, with climate change concerns growing, renewable energy technologies such as solar and wind power are becoming more prevalent, driving the industry toward a more sustainable future.
This year’s exhibitors include leading companies such as ARRI, Sony, Blackmagic, Canon, Azden, AJA Video Systems, BB&S Lighting, Chimera, Cineo Lighting, SMPTE, Matrox, Zeiss, Angénieux, NBC, the NFL, Panasonic, Adobe, Microsoft, Fujinon, Fujifilm, Teradex, Small HD, among many others.
