APUTURE RELEASED STORM XT52 AT NABSHOW 2025.VIDEO

Aputure released its new flagship in their line of STORM lights and the brightest tunable white point source LED in the industry at NAB this past week: the STORM XT52. More powerful than a 6K HMI while weighing just 27.7kg. Aputure STORM is the future of point source lighting. Thanks to the breakthrough BLAIR and BLAIR-CG light engines, these lights output higher quality tunable white light and tunable color light than any previous LED system. With STORM, you can trust that what you see matches what the camera captures. It’s time for a new generation of lights. Welcome to STORM. There is not other light with anywhere near the brightness of the STORM XT52 and such impressive color capabilities.

BLAIR: Beyond Bi-Color. It features the revolutionary BLAIR light engine which allows the STORM XT52 to not only deliver a wide range of excellent white light, but also become the brightest light in the world to offer color adjustability.

The STORM X-series BLAIR light engine (Blue/Lime/Amber/Indigo/Red) delivers higher quality tunable white light than any previous LED system. The BLAIR chipset enhances the colors of naturally fluorescing materials, resulting in an image that more accurately matches real daylight and tungsten sources.

The BLAIR light engine offers excellent tunable white light with high output. The BLAIR-CG light engine offers advanced tunable color, with an expansive spectrum performance and a host of color controls.  Both the STORM 1000c and STORM 1200x are brighter than the LS 1200d Pro (5600K at 3 meters = 13,010 lux).

BLAIR-CG: Color Confident. The STORM C-series expands upon BLAIR with the BLAIR-CG light engine (Blue/Lime/Amber/Indigo/Red/Cyan/Green), which emits higher quality tunable color light than any previous LED system.

Next Generation Range. The BLAIR and BLAIR-CG chipsets give STORM best-in-class color range, full +/- green adjustment, and extreme low-end dimming. STORM is color-accurate and flicker-free from candlelight to daylight.

ProLock Bowens Mount. The ProLock Bowens Mount holds modifiers and optics rigidly in place. The STORM XT52 uses the Aputure Mount which incorporates electrical contacts for communication and power between the modifier and the light. On STORM lamps, even the heaviest modifiers stay secure and properly aligned.

The BLAIR light engine (Blue/Lime/Amber/Indigo/Red) in the STORM XT52outputs Tunable White light from 2500° - 10,000° CCT and features Full +/- Green tint control. In Limited HSIC+ and xy modes, saturated colors covering more than 70% of the Rec2020 color space can be achieved.

STORM XT52: 5,200W tunable white high intensity point source lamp. $13,100. Overpower daylight with the most powerful point source LED fixture in the industry, with both tunable white and color capabilities. STORM 1200x: 1,200W tunable white high fidelity point source lamp with ProLock Bowens Mount. $2,990. STORM 1000c: 1,000W tunable color point source lamp with ProLock Bowens Mount. $3,990.

Follow @aputure.europe to see what the STORM XT52 is all about and be the first to hear about their latest innovations and releases.

CANON INTRODUCES NEW EOS C400/EOS C80 AT NABSHOW 2025

Canon USA, a leader in digital imaging solutions is showcasing its latest innovations, including a new optical unit that can be integrated into UHD-DIGISUPER 122 and UHD-DIGISUPER 111 field box lenses to help create captivating images, what it calls a “Novel Look" with a shallow depth of field.

Throughout its expanded booth (N2103), Canon provides attendees with exclusive opportunities to explore imaging technology, featuring the EOS C400 and EOS C80 cinema cameras which are making their NAB debut. The booth will feature Canon’s line of outstanding RF cinema prime lenses with 8K shooting capabilities, as well as its impressive line of flex zoom cinema lenses.

Canon USA besides presenting its latest offerings from its Cinema EOS line, is introducing new PTZ cameras. In addition, the Camera Color Matching Application  and a new version of the Canon Multi-Camera Control App for iPhone and iPad, which adds control for Canon’s CR-N700 PTZ will make its first appearance at NABShow. 

Attendees will have the opportunity to experience a technology preview of the built-in Auto Tracking Application with advanced muti-subject tracking support on Canon PTZ cameras and the Live Switcher Mobile iOS app will be showcased at the touch-and-try counter.

Moreover, Canon is introducing its multi-camera orchestration (MCO) – a system that allows a single operator to control multiple PTZ cameras. This will be the first time MCO is displayed in the United States.

New EOS R50 V Camera + RF-S14-30mm F4-6.3 IS STM PZ Lens Kit

For more information about the Canon products and services shown at the 2025 NAB Show please visit here and stop by the Canon booth #N2103 at the Las Vegas Convention Center, April 6-9, 2025

WHAT’S NEW AT SONY ELECTRONICS IN NABSHOW 2025

Sony Electronics is exhibiting at booth N439, showcasing cutting-edge innovations, workflows, and expertise across four key areas: live production solutions, news and production workflows, imaging solutions, and virtual production. With a robust ecosystem of tools, Sony fosters creativity and connectivity while streamlining processes for both individual creators and large-scale enterprise productions.

By integrating the latest advancements in cloud and IP protocols, cinematic capture, and Spatial Content creation, Sony is addressing the evolving needs of the industry. Their solutions enhance productivity and enable new forms of creative expression, including augmented extended reality (XR) and virtual effects (VFX) workflows. Sony is committed to empowering broadcasters, cinematographers, production teams, and content creators at every level, offering greater flexibility and efficiency to bring their vision to life.

Building on the success of its predecessor, the HDC-F5500V Super 35mm 4K CMOS system camera for live production will make its debut at NAB Show 2025. The camera features a global shutter imager, PL lens mount, and a new optional software license adds VND capabilities for increased depth of field control and a wide range of brightness control through virtual iris capabilities. Designed for the demands of today’s live productions, the camera provides beautifully detailed imagery and ND control during on-tally. It also offers workflow advantages including a wealth of features for HDR and SDR production, and the same infrastructure as its HDC-5500V 2/3-inch counterpart, including IP networking, remote multi-camera operation and an in-CCU (camera control unit) record option. It is planned to be available in summer 2025.

For the first time at NAB Show, the new HDC-P50A compact and lightweight POV (point of view) box camera will be on display. Now shipping, the multi-purpose camera features a 2/3-inch 3-chip 4K global shutter image sensor, installation flexibility, up to 8x HD and 4x 4K output, direct IP connectivity, and full CCU integration while offering the same image quality and operational features as the Sony HDC Global Shutter family. The camera can be paired with an optional HKC-VND50 variable ND filter unit, as well as the CNA-2 camera control network adapter, for centralized monitoring and remote operations.

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NABSHOW 2025 OPENS TODAY

Since 1991, the NABShow has once again opened its doors, welcoming industry professionals yesterday and the general public today. This year’s event showcases the latest advancements in radio and television broadcasting, entertainment, audio, streaming, volumetric capture, virtual production, filmmaking technologies and services, lighting and grip, content development, workflow asset distribution, monetization, drone manufacturing, and other key emerging technologies. Among these innovations are artificial intelligence (AI), quantum computing, 5G and next-generation connectivity, blockchain, augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), and advanced robotics.

From this year on, artificial intelligence stands out as a ubiquitous component, enhancing existing technologies and services at every level. The rapid development and implementation of AI-generated (AIG) technologies across industries mark a significant shift from previous years when radical innovations were introduced at a slower pace. The AI Innovation Pavilion will showcase advancements in AI-powered media technology, while Post|Production World expands its AI track to cover AI-driven video editing, motion graphics and animation. Sessions such as “Safeguarding IP in the Era of AI” and “DeepSeek and the New Reality” will address AI’s implications for intellectual property and media ethics. As always, the NABShow lives up to its motto: “Where Content Comes to Life.”

This week NABShow showcases groundbreaking advancements across various industries, with artificial intelligence (AI) playing a central role in transforming technology. AI continues to evolve, driving progress in machine learning, natural language processing, and computer vision. Quantum computing, though still in its early stages, holds immense potential for revolutionizing fields such as drug discovery and materials science. Meanwhile, the expansion of 5G and next-generation connectivity enables faster speeds, lower latency, and mass device connectivity, opening new possibilities for applications and services across industries.

Other emerging technologies are also making a significant impact. Blockchain, once primarily associated with cryptocurrencies, is now being integrated into supply chain management, digital identity, and media rights protection. Augmented reality (AR) and virtual reality (VR) are reshaping immersive experiences in gaming, training, and education, while the Internet of Things (IoT) continues to fuel innovations in smart homes, smart cities, and industrial automation. Advanced robotics is becoming increasingly sophisticated, enhancing capabilities in manufacturing, logistics, and healthcare. At the same time, cybersecurity remains a critical focus as evolving digital threats demand stronger protections.

Additionally, edge computing is gaining traction by processing data closer to its source, improving efficiency and reducing latency. Cloud computing continues to dominate the technology landscape, with businesses increasingly relying on cloud-based solutions for storage and computational power. Lastly, with climate change concerns growing, renewable energy technologies such as solar and wind power are becoming more prevalent, driving the industry toward a more sustainable future.

This year’s exhibitors include leading companies such as ARRI, Sony, Blackmagic, Canon, Azden, AJA Video Systems, BB&S Lighting, Chimera, Cineo Lighting, SMPTE, Matrox, Zeiss, Angénieux, NBC, the NFL, Panasonic, Adobe, Microsoft, Fujinon, Fujifilm, Teradex, Small HD, among many others.

THE NEW VERSATILE SONY VENICE EXTENSION SYSTEM MINI

Sony Electronics introduces the VENICE Extension System Mini (CBK-3621XS), an ultra-compact accessory for the award-winning VENICE 2 digital cinema camera. This latest addition to the CineAlta lineup will debut at NAB Show 2025 in Las Vegas, opening on April 6. 

The VENICE 2 builds upon its predecessor with a compact design, internal recording, and the choice between a newly developed 8.6K full-frame sensor or the original 6K sensor, maintaining popular features such as Dual Base ISO, advanced color science, and built-in ND filters.

The VENICE Extension System Mini is a significantly smaller alternative to the existing VENICE Extension System 2, offering filmmakers enhanced creative flexibility. It integrates the VENICE 2’s 8.6K full-frame CMOS sensor into a body roughly the size of a smartphone, approximately 70% smaller than its predecessor. 

"I love the size of the VENICE Extension System Mini,” says Director of Photography Claudio Miranda ASC who was one of the first people in the world to use the system. He continues, “I love that you can put it anywhere, like a Formula One race car when you’re racing. You have the full resolution of a real cinema camera. It’s nice to have that flexibility without compromising image quality.”

Designed for handheld and extreme action shots, the Mini system allows the sensor block to be separated from the camera body by up to 40 feet, making it ideal for gimbals, vehicle rigs, and immersive cinematography. Maintaining Sony’s high standards for image quality, the VENICE Extension System Mini includes a custom drop-in ND cartridge system with nine glass Neutral Density (ND) filters, including a clear ND, ensuring seamless integration with the VENICE 2. 

The system also offers enhanced mounting and rigging options, with a detachable, thinner connection cable for easier installation in confined spaces. A PL mount adapter expands lens compatibility while supporting lens metadata input.

A notable feature is the ability to use multiple VENICE Extension System Mini units for stereoscopic imaging, matching the average human interpupillary distance of 64mm. This setup is ideal for virtual reality and VFX applications, allowing filmmakers to create immersive, high-fidelity visuals. The compact design, flexible cable system, and customizable rigging options make it a versatile tool for modern productions.

Since its launch, the VENICE series has been widely adopted in Hollywood blockbusters like Top Gun: Maverick and Avatar: The Way of Water. The VENICE Extension System Mini continues this legacy, delivering next-generation cinematography in an ultra-portable form. 

🎥🎬👉🏿Available in summer 2025 for a suggested retail price of $25,000, the system includes optional accessories like a 12m extension cable (CBK-12C3621) and an ND filter kit (CBK-ND1K), expanding its capabilities for diverse shooting environments.

THE FORMIDABLE & AFFORDABLE ARRI ALEXA 35 BASE MODEL

The ARRI ALEXA 35, a 4.6K Super 35 camera, is renowned for its exceptional image quality, extensive dynamic range, and versatile capabilities, making it a top choice for high-end film productions. Now, ARRI has introduced a more affordable “Base Model,” which retains the same powerful hardware as the premium version while lowering the cost of entry. Featuring a 4.6K ALEV 4 sensor, 17 stops of dynamic range, and ARRI’s REVEAL color science, the ALEXA 35 delivers a natural and cinematic look, ensuring top-tier performance across various production styles.

Designed for flexibility, the ALEXA 35 supports multiple recording formats, including ARRI RAW and ProRes, catering to a wide range of filmmaking needs. Despite its advanced technology, the camera remains compact and lightweight, making it well-suited for diverse shooting environments. ARRI has also introduced the Codex Compact Drive Express, a more budget-friendly media option specifically designed for use with the ALEXA 35 Base model. Additionally, the Base model offers a flexible licensing system, allowing users to unlock additional features as needed, further expanding its usability.

What makes the ALEXA 35 a game-changer is its unparalleled image quality, rich color reproduction, and exceptional detail, all of which contribute to its cinematic appeal. Its ability to perform reliably in both low-light and high-contrast conditions enhances its versatility, solidifying its status as an industry standard for high-end productions. With the introduction of the Base model, ARRI has made this cutting-edge technology more accessible, enabling a broader range of filmmakers to experience its renowned performance and reliability without compromising on quality.

4.6K Super 35 Sensor. Wide Lens Choice.

ALEXA 35 can be used with a vast array of modern or vintage, anamorphic or spherical, and Super 35 or large-format lenses, giving you a broader lens choice if you want to shoot with ARRI cameras while fulfilling 4K mandates. For instance, the exceptionally wide focal length range of the ARRI Signature and Ensō lens series make them just as suitable for Super 35 as for large format, delivering rich and textured images that take full advantage of the ALEXA 35 sensor.

Incredible Dynamic Range

ALEXA 35 measures at 17 stops of dynamic range (exposure latitude), far more than any other digital cinema camera. Filmmakers gain 1.5 stops in the highlights and a stop in the shadows over previous ALEXA cameras, while retaining the naturalistic, film-like highlight roll-off. Sophisticated stray-light suppression ensures that the full character and contrast range of each lens is captured. Together, the increased dynamic range and stray light control make it easier to handle any lighting conditions on set, maximize flexibility in post, and provide the best possible source for HDR (High Dynamic Range) projects.

Enhanced Sensitivity 

17 stops of dynamic range, with 2.5 more stops than previous ALEXA cameras, with filmic highlight roll-off. Improved sensitivity: lower noise, higher ISO. EI 160 to EI 6400, with color accuracy maintained at all exposure levels. Enhanced Sensitivity option for even cleaner images in low light

Accurate Colors

ARRI’s discussions with filmmakers and careful review of the image pipeline have led to significant image quality enhancements and a faster, easier workflow. REVEAL Color Science is a suite of new image processing steps used by ALEXA 35 internally and also available through leading third-party postproduction tools for ARRIRAW processing. 

20 Recording Formats

A total of 20 ARRIRAW and Apple ProRes recording formats, incorporating efficient in-camera downsampling and anamorphic de-squeezing, allow you to optimize data rate, resolution, and other parameters, based on your individual needs. Whatever your aspect ratio choice and whatever your deliverable requirements, there is an ALEXA 35 recording format ideally suited to your production. 

Configure your Camera System 

Already established as the industry’s camera system of choice, ALEXA 35 is now available to a wider range of users via a new, lower-priced ALEXA 35 Base model. The fully featured existing camera is the Premium model, while the Base model has a core feature set that can be upgraded via temporary or permanent licenses. Costs are further reduced with the new Codex Compact Drive Express for ProRes recording. 

👉 Base model from €49,800 - US$53,899

 

The ALEXA 35 Base model is available in a choice of eight sets that all bring accessory savings, grouped within three categories: Base Entry Sets, Base Operator Sets, and Base Production Sets. The Entry Sets offer the most affordable way to acquire a lightweight, ready-to-shoot camera package and put the ALEXA 35 at a price point comparable to the original ALEXA Mini. Owner operators and sports productions will be drawn to the Operator Sets, while the Production Sets are suited to high-end narrative productions and include accessories that would come as standard from a rental house.

ARRI’s new feature licensing concept makes the Base model future-proof because users can unlock specialist features whenever they need them. Each of the licenses can be installed for seven days, 30 days, one year, or permanently, so owner-operators can activate them for a short-form job, a longer-term project, or a new career direction. 

 License Details

The ALEXA 35 Base model will adapt and grow with the customer, giving them a more accessible route to ARRI image quality while helping to progress their career. With the five individual licenses installed, a Base model becomes as fully featured as the Premium model. The Premium License achieves this by combining all five in a cost-effective bundle; in fact, the Base model plus a permanent Premium License costs the same as a Premium model.

With the 120 fps License installed, users will be able to utilize the maximum frame rates possible for all recording formats that are enabled in the camera, for example up to 120 fps in 4K UHD 16:9.

The ARRIRAW License allows uncompressed, unencrypted ARRIRAW recording for all recording formats installed on the camera, providing maximum image flexibility in post.

 

The Open Gate/Anamorphic License enables all the ALEXA 35 Open Gate and anamorphic recording formats (4.6K 3.2 Open Gate, 4.6K 16:9, 3.3K 6:5, 3K 1:1, and 2.7K 8:9), as well as anamorphic de-squeeze for ProRes recording and monitor imaging paths.

 

The Look License provides access to all ARRI Textures in the camera and on the ARRI website, the ARRI Look Library with 87 unique looks, and Custom Color Management for full control of the image processing path.

 

The Pre-record License equips the camera with a buffer that continually stores up to 20 seconds of images which are then added to the start of a clip once recording begins, allowing unpredictable events to be captured.

 

The Premium License is a bundle package that includes all five of the individual feature licenses detailed above: 120 fps, ARRIRAW, Open Gate/Anamorphic, Look, and Pre-recording. 

Choose your Digital Film Stock

ARRI Textures allow you to alter the amount and character of grain in the image, and the amount of contrast at different levels of detail, perceived as sharpness. Previous ALEXA cameras were pre-programmed with a default texture, but ALEXA 35 lets you choose from a menu of ARRI Textures, like selecting a film stock. Texture attributes can be very subtle and are best viewed on a large, high-quality HDR monitor. Example images below have been zoomed in around 500% from the original frame size, in order to illustrate the effect of ARRI Textures on fine detail.