On Tuesday April 6, I was invited to the DGA theater complex in Hollywood for the ARRI pre-NAB Showcase featuring the newest addition to their digital camera line, the anticipated ALEXA. Following their motto "it's not just another digital camera, it's an ARRI", Volk Banehmann, CEO of ARRI USA presented the camera to an sold-out audience, emphasizing the technological advances integrated into the camera and gave warm thanks to the audience after announcing he is steeping down as CEO of ARRI USA and CSC and passing the torch to Glen Kennel who holds the post of Chief Technology Officer.
FotoKem. Bill used the ALEXA camera and ARRI
lenses to shot a comparison test in an actual Honda TV spot
shoot.The clip was shot downtown Los Angeles and it was of
superb quality and excellent color reproduction.
ALEXA's Super 35 format CMOS Bayer sensor exhibits a cinematic, shallow depth of field with a base sensitivity of EI 800, low noise and an unsurpassed dynamic range of 13.5 stops and allows the use of all 35mm PL mount lenses. The sensor's 3.5K pixel count delivers an optimum in image sharpness, sensitivity and latitude for HD (1920 X 1080) and 2K DI workflows.
discussing it's features
viewfinder - excluding the lens, it felt balanced and
comfortable on my shoulder.