KODAK RELEASES FILM CALCULATOR APP FOR iPHONE

HOLLYWOOD, February 17, 2010  --- Kodak has released the KODAK Film Calculator Glossary application and , the first of several Kodak Cinema Tools to be released, as a free download from the iTunes App Store. The tool determines the running time for any length of film in any format, or how much film is needed for a specific duration, making complex mathematical calculations quickly and conveniently.

"This is the first Kodak Cinema Tool to be made available as an application for mobile device users," says Nicole Phillips, Kodak's director of web marketing for the Entertainment Imaging Division. "We plan to release additional applications in the near future, with the goal of helping filmmakers bring their visions to the screen. This Film Calculator app provides quick, on-the-spot answers to questions wherever and whenever they arise. As we begin our foray into mobile tools, we look forward to offering new ways to connect our customers to information they need, effortlessly."

 When using the KODAK Film Calculator app, information can be entered into fields where data is known: format, length, run time and frame rate. The app then calculates and supplies the other variables. Film length can be measured in feet or meters for all formats, including Super 8, 16 mm, 35 mm, three-perf 35 mm, and 65 mm film. The intuitive user interface includes a "reset" button that makes recalculating data easy, and the "film format" drop down menu allows switching and comparing formats at the touch of a finger.
 The application also includes KODAK's Glossary, which provides instant definitions for hundreds of filmmaking terms. The glossary is designed to help filmmakers and their collaborators communicate clearly and accurately.

"Our customers are accessing information online and through social media networks, and we plan to continue to focus our efforts in these areas, supporting their needs and making information even more readily accessible at the touch of a button," adds Phillips.

Kodak's Entertainment Imaging Division is the world-class leader in providing film, digital and hybrid motion imaging products, services, and technology for the professional motion picture and exhibition industries. For more information, visit www.kodak.com/go/motion.

Join Kodak on Facebook at http://www.facebook.com/KodakMotionPictureFilm.

Contact Info
Media:
Lisa Muldowney / Sally Christgau
760-438-5250

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