Createasphere wrapped two days of concurrently running conferences and expositions last week held at the Universal Hilton, Universal City, CA as the company’s Entertainment Technology Exposition and the Digital Asset Management Conference closed to strong reviews and increased attendance. The Entertainment Technology Expo is the entertainment and media industry’s showcase for previewing and learning about the latest trends and groundbreaking technologies; the Digital Asset Management Conference is the premier event focused on the management of digital assets in media and entertainment, media, advertising, and, publishing. This was the third outing for the Digital Asset Management Conference, and is the 11th year of the Entertainment Technology Expo (formerly known as HD EXPO). 

The events were kicked off by The Digital Asset Management Conference on March 2nd with a Keynote presented by visionary technologist John Underkoffler, co-founder and Chief Scientist of Oblong Industries. His presentation focused on a radical evolution in the next generation of production tools that are centered on workflow and asset management. The Digital Asset Management Conference continued on Thursday, with an opening Keynote panel featuring Andrea Kalas, (Paramount Pictures), Steve Kochak, (Deluxe Media Services), Michael Friend, (Sony Pictures Entertainment), in a discussion entitled Mission Critical, moderated by Rob Hummel, Group 47, LLC. The group tackled the important topic of how to manage digital possessions as legacy systems become obsolete. Both March 2nd and 3rd continued with two tracks of education for Digital Asset Management practitioners and experts.

Mission Critical Panelists 
Rob Hummel, President of Group 47, LLC
Andrea Kalas, Vice President of Archives Paramount Pictures
Michael Friend, Sony Pictures Entertainment
Steve Kochak, R&D Ascent Media, Deluxe Digital
Media Distribution Center

Jon Witmer of American Cinematographer
Roger Deakins, ASC, BSC

On March 3rd Createasphere’s Entertainment Technology Expo opened with a Legendary Conversation with Roger Deakins, ASC, BSC, moderated by Jon Witmer of American Cinematographer. Deakins spoke to a standing room only crowd of rapt attendees about the path of his career, sharing his experience and insights about photography, lighting, and his path making movies and documentaries. The day continued with a series of educational intensives and seminars, from Canon, Panasonic and Sony, and closed with The Game Is On…TRON: Legacy, a panel discussion that took attendees behind the scenes with co-Producer Steve Gaub, Editor James Haygood, ACE, DI Colorist Dave Cole, Randy Blim, Sr. VP/CTO at LaserPacific, 3D pioneer Vince Pace (PACE), moderated by Dan Restuccio, West Coast Editor for Post Magazine.

 TRON Panelists.  Dan Restuccio, West Coast Editor, Post Magazine
Vince Pace, CEO, PACE, Steve Gaub, co-Producer
Editor James Haygood, ACE, Dave Cole, DI Colorist, LaserPacific
Randy Blim, Sr. VP/CTO, LaserPacific

Coming on the radar for Createasphere in 2011 is a slate of events that include global outings, a growing online community, the DAMMY Awards, Best of TV Webcasts, a host of educational offerings and two days of Digital Asset Management Conference and Entertainment Technology Expos in Los Angeles and New York.

Highlights include:
Connect in NYC: On March 24th at the Kodak Screening Room, cinematographer Frankie DeMarco, connects and interacts with the audience. DeMarco has a long career shooting highly regarded Indies, including the highly lauded “Rabbit Hole.”
Best of TV Webcasts: The second series of Webcasts unfold in April and take “attendees” behind the scenes of the most popular television programs. Past shows have included Dexter, Boardwalk Empire, Glee, and Sons of Anarchy.
New York Createasphere Entertainment Technology Expo: September 20th & 21st, 2011. Panels featuring a Legendary Cinematographer, Making A Hit Series, How Did They Get That Shot!, and more.

The Post Production Master Class in New York, September 22nd & 23rd, and Los Angeles, November 4th & 5th.

The 4th Digital Asset Management Conference in New York: September 22 & 23, 2011.

The 2nd Annual DAMMY Awards. Call for entries will be announced shortly.

On the global front, Createasphere will take a growing position and programming responsibility for Cinema India, held in Mumbai in June 2011. The education division of Createasphere is slated to present 3D education, post production education, and expanded camera-centric workshops and classes in the coming months. A number of exciting online ventures will be announced shortly.

Kristin Petrovich Kennedy, President of Createasphere, commented, “We are honored to work in an amazing industry, with brilliant and forward thinking people. At the end of the Universal City event, it is gratifying to see how much our community plugs into the events and we will keep our eye on delivering the finest events we can, for attendees, exhibitors, sponsors and speakers.”

For further information about Createasphere, its Entertainment Technology Expos, Digital Asset Management Conferences, Cinema India, Post Production Master Class, The DAMMY Awards, or more, visit, or call 818.842.6611.

all photos are ©Ryan Miller/Capture Imaging
courtesy mimi rossi || ignite strategic communications

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